03 / 2024App Development · Backend · UI
App design and backend delivery for a fitness platform
For Pulsefit — A training product rebuilt across mobile app experience, backend structure, and member engagement loops.
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Challenge
Pulsefit had a promising concept but the app experience felt generic and the backend structure made shipping new features unnecessarily slow.
Approach
We redesigned the app around weekly momentum, rebuilt the backend flows needed for progress tracking, and simplified the visual system so the interface felt more premium and easier to use.
Outcomes
- — App design system created for mobile-first coaching and habit tracking surfaces.
- — Backend cleanup and API structure improved for a faster product roadmap.
- — Retention-oriented touchpoints introduced across reminders, progress, and coach feedback.
+34%
Member retention
-27%
Support load
4.7★
Average user rating
Gallery
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05 — 05Project FAQ
How this kind of work is typically delivered.
Projects like this often combine design, development, iteration, and post-launch support rather than ending at a static handoff.
▲FAQ / feelintech