Positioning, UI, and app build for a B2B SaaS launch
For Astra Flow — A new SaaS platform launched with sharper messaging, cleaner dashboards, and a faster demo funnel.
Challenge
Astra Flow had a strong backend product but a weak market-facing story. The website, app UI, and onboarding flow all looked like separate products made by separate teams.
Approach
We aligned strategy, brand language, visual direction, frontend implementation, and conversion paths in one system so the product could sell and onboard with less friction.
Outcomes
- — New brand direction and launch website designed and developed end to end.
- — Frontend app experience rebuilt around the core workflow instead of feature sprawl.
- — Ad landing pages and conversion surfaces tuned for Google and Meta campaigns.
+46%
Qualified leads in 90 days
21 days
Concept to launch
4
Core product flows rebuilt
Gallery
Next project — 02
Ecommerce redesign with better performance and retention
→Nova Cart · Graphics · Commerce · Frontend
How this kind of work is typically delivered.
Projects like this often combine design, development, iteration, and post-launch support rather than ending at a static handoff.